4 WAYS TECHNOLOGY IS CHANGING THE MEDIA INDUSTRY

Since 2010, there has been a huge change in the media industry about how marketers advertise media, businesses create media and consumers view them.

People now prefer TV services that are subscription-based to cable TV. There are a lot of reasons on UK.collected.reviews for why people prefer subscription-based TV to cable TV. Live-streaming video and cryptocurrency are now becoming the order of the day in the entertainment and media world. Creators and users can now use a more decentralized mode of payment that they prefer.

Nowadays, with a good mobile connection, you can get access to an unlimited amount of videos and different forms of media on the internet. Now, we are seeing a lot of changes, like mass digitization, freelance mania, advanced technology, and generational shift,with the economic powerhouse becoming millennials. Technology is changing the media industry in many ways. Here are four of them.

1.   Artificial Intelligence:

No industry has left out in the introduction of artificial intelligence. TiVo is one cable service that recommends videos for users based on their watching habits. This makes the users personalize their experiences. Artificial intelligence can be used to create movie trailers and ads at a lower cost and faster pace than normal traditional means. Contents created with the use of artificial intelligence have become more effective. Forbes, for example, is known for using a bot named Bertie to recommend topics of articles for their contributors based on the articles they’ve written before. The bot also uses images and the sentiments of the pieces to recommend headlines.

2.   Virtual and Augmented Reality:

Although they are very new in entertainment and media, VR and AR have helped businesses make money and captivate their customers. For example, Captive is an app that uses Blockchain technology and augmented reality to create entertaining ways for brands to interact with their users. Users get to acquire Captive Coins when they register on the app. These coins can be used to buy goods at any Captive marketplace. Virtual Reality content is one of the hottest trends in the entertainment and media industry.

3.   Personalized Advertisement:

Traditional ways of advertising and product placement will soon stop existing because of the way artificial intelligence has personalized advertising. According to research, 71% of customers prefer ads that are personalized and this has made marketers make more of this type of ads. With the aid of facial recognition, behavioural data and artificial intelligence, ads can be targeted at even a specific person.

4.  Blockchain;

Blockchain can change the entertainment industry completely. The one problem of Blockchain is that labels and distributors rob creators. The removal of the middle man from media distribution and entertainment is the major advantage of Blockchain. ENX coin is a platform that creates currency that cannot be forged and provides transparency for all parties involved.

Nobody knows how major labels and collective viewership in the entertainment sector will be affected by technology. The one thing that everybody is 100% sure about is that the media industry … Read More..

How Technology Is Revolutionising The Food Industry

Zomato's Devaluation is Just Another Warning to Ailing Food Tech Space

When we think of food, then probably most people would prefer to think about fields of wheat swaying in the breeze. Herds of happy cows heading to the milk shed.

However, the rural idyll that we all have in our heads probably never was a reality in any case.

What most people don’t think about is technology.

But like most areas of our lives, technology has made its way into all aspects of our food and its production.

So think about this when you’ve checked reviewsbird.co.uk for the latest food reviews or restaurant reviews. Technology has shaped the food, just as it is now shaping the way you consume the food.

Technology At The Consumer Level

The food and drinks industry is reeling from recent changes in the way they work. All driven by changes in technology and uptake in new methods in the marketplace.

Delivery is one area where food producers and sellers have had to really step up their game.

Delivery service Ocado has seen growth skyrocket during 2020, and this is only set to increase as consumers purchase more of their food online.

Buyers now want to see same day deliveries, and to be able to book specific time slots to fit in with their busy schedules.

All of this comes at a cost, and cannot be done without the logistics technology that is being implemented in distribution centres.

Not only that, as more and more people want fresh food on demand, technology is driving the production of more advanced storage, cooling and selection systems.

How the food and drinks industry continues to change will be a function of consumer demand.

Online Offerings

As we continue to throw our lives online, more and more people are getting used to food delivery boxes.

These are becoming more and more popular, allowing time starved workers to cut down on shopping by purchasing boxes of ingredients that are good for a single meal for one or a family.

These do come at a cost though.

In The Supermarket

In store, technology has advanced as well.

Stock management can now be handled with computers controlling re-stocking by monitoring purchases at the till.

Jobs are already being lost with the introduction of self service checkouts, something that we’ve all had to get used to. The cynic might say why pay for staff when you can have the customer do the job instead.

Food Production

Food production has always been eyed hungrily by the tech giants.

Advances in crop research has meant that many crops are now being produced under the careful eye of scientists.

Exactly what this means for global food production is not so clear at the moment, but it is widely accepted that large corporate control over the mass production of food is set to increase.

Almost certainly this will be a bad thing for smaller farmers and food producers.

The lesson they will need to learn is to adopt and embrace technology or lose out to the giants.… Read More..